Logo Design and Branding in Qatar, Arabic Included
Logo only, QAR 2,500. Three concepts, two revision rounds, English and Arabic lockups, full file set.
Full brand identity, QAR 6,400. Logo suite, colour, typography, a 20-page guidelines document, stationery and social templates.
Identity with collateral, QAR 11,500. The above plus a menu or brochure, signage artwork and vehicle wrap artwork.
The Arabic lockup is standard, not an upsell
This is the part most cheap providers skip, and it is the part that matters most here.
A brand operating in Qatar that exists only in Latin script is half-finished. It cannot appear on bilingual signage properly, it cannot sit on an Arabic company profile, and it looks borrowed on anything aimed at a local audience.
An Arabic lockup is not the English logo with Arabic text underneath. It is a companion mark built to the same weight, proportion and character as the Latin one, using Arabic letterforms that behave like Arabic rather than like traced Latin shapes. Done badly it is immediately obvious to an Arabic reader, in the way a poorly drawn Latin logo is obvious to you.
Every logo priced above includes both, because selling a Qatar business a mark it cannot use on half its materials is not a saving.
What each price includes
| Logo, 2,500 | Identity, 6,400 | With collateral, 11,500 | |
|---|---|---|---|
| Concepts | 3 | 3 | 3 |
| Revision rounds | 2 | 2 | 2 |
| English and Arabic lockups | Yes | Yes | Yes |
| Full file set, all formats | Yes | Yes | Yes |
| Colour and typography system | Yes | Yes | |
| 20-page guidelines | Yes | Yes | |
| Stationery | Yes | Yes | |
| Social templates | Yes | Yes | |
| Menu or brochure | Yes | ||
| Signage artwork | Yes | ||
| Vehicle wrap artwork | Yes |
A third round and beyond costs QAR 350, agreed up front. Source files come to you when the final invoice clears.
What the 20-page guidelines actually contain
The word "guidelines" covers everything from two pages to two hundred, so here is what is in this one.
Logo usage with minimum sizes, clear space and the treatments that are not permitted. The Arabic and English lockups with rules for when each is used and how they sit together on bilingual material. The colour system with print, screen and single-colour values. Typography with a hierarchy and the fallbacks for when the brand font is unavailable. Photography direction where relevant. Stationery and social templates as working files rather than pictures.
The test of a guidelines document is whether a printer, a signage supplier and a social designer can each work from it without calling you. That is what it is written against.
Where these sit in the Qatar market
Published local rates run about QAR 500 to 3,000 for a logo and QAR 2,000 to 5,000 for a full identity.
The logo price sits inside that range. The identity price sits above it. The difference is a senior reviewer who rejects work before you see it, a revision count fixed in advance rather than argued about, and the Arabic treatment included rather than quoted later. At the QAR 500 end you are buying a freelancer working alone with none of those, and for some projects that is genuinely the right purchase.
How it is delivered
The marks are drawn by a designer from the production network. Arbaz sets the brief and reviews every round, so what you see has already been rejected once or twice before it reached you.
Designers are paid a real test brief before they touch client work. That is the control that keeps quality even, and it is the step most often skipped elsewhere. Nobody here operates a studio in Doha.
What is excluded
Printing, fabrication and installation
Artwork is supplied print-ready with supplier liaison included. Your Doha printer bills you directly.Photography and videography
Not shot by Rankly.Licensed fonts and stock imagery
, quoted separately and billed at cost. Brand typography frequently needs a licence, and the cost depends on how you will use it.Trademark registration and searches
A legal service, referred out. A designed mark is not a protected one.Copywriting
, including taglines, unless agreed in the brief.Arabic copywriting
Arabic lettering and lockups are included. Written Arabic content is not.
When you should not rebrand
Worth saying before you spend QAR 6,400.
If your existing mark is recognised by your customers and merely feels dated to you, a refresh of the system around it costs less and keeps the recognition you have already paid for. Recognition is the expensive part and it is easy to discard by accident.
If the real problem is that nobody knows you exist, a new logo does not fix it. That is a search or paid problem and the money goes further there.
If you are about to open and have no customers yet, this is the right time to do it properly, because it is the only moment when changing the mark costs nothing.
Questions we get asked
What if none of the three concepts work?
That is what the revisions are for, and it almost always traces back to a thin brief. If the direction is still wrong after two rounds, the conversation is about what the brief missed instead of an invoice for a third round.
Do I own the logo?
Yes, fully, on final payment, including source files and every format. Ownership transfers to you and the work is not reused.
Can you match an existing brand for a new sub-brand?
Yes, and that is usually quoted below the full identity price because the system already exists. Send what you have.
Will the Arabic version say my company name?
Usually it is a transliteration, not a translation, so it sounds like your name to an Arabic reader rather than meaning what your name means. Which of those you want is a decision made in the brief, and both are defensible.
How many file formats do I get?
The full set: vector source, print formats with correct colour handling, screen formats with transparency, favicon sizes and social profile crops. Supplied in a consistent folder structure so anyone can find the right file later.
Starting, refreshing or extending
Say whether you are starting from nothing, refreshing something, or extending an existing brand. Send whatever you have now.
Sometimes the answer is that the mark is fine and the system around it is the problem, which costs less. Either way you get a straight read on which of the three prices fits, inside two working days, with no meeting needed to explain it.